Once upon a time, there was a not so young anymore woman who thought to herself, there has to be more. She had been working as an esthetician for 10 years and the big 4-0 was approaching. It was now or never. So, in the fall of 2010, she scraped up her pennies, quit her job and took the leap to open a tiny one room waxing & skin care studio in Downtown Norfolk, VA. No money in savings, no back up plan. She saw her first Smooth client the day after her 40th birthday.
The goal was to create an intimate, boutique like setting for clients to come for an escape from their daily responsibilities while receiving top notch services. It worked. By the end of the first year, the business had grown enough to hire another esthetician and add one extra treatment room; and again the following year. Within the first 4 years, the business had quadrupled in size and a second location was opened in Port Warwick, Newport News, VA. In 2016, the original location expanded once again to it's current location outside the historic Monticello Arcade.
Now, with over 20 employees, thousands of clients, a custom formulated wax line, & numerous awards, Smooth has become known as the original skin & waxing boutique in Coastal Virginia.
The goal was to create an intimate, boutique like setting for clients to come for an escape from their daily responsibilities while receiving top notch services. It worked. By the end of the first year, the business had grown enough to hire another esthetician and add one extra treatment room; and again the following year. Within the first 4 years, the business had quadrupled in size and a second location was opened in Port Warwick, Newport News, VA. In 2016, the original location expanded once again to it's current location outside the historic Monticello Arcade.
Now, with over 20 employees, thousands of clients, a custom formulated wax line, & numerous awards, Smooth has become known as the original skin & waxing boutique in Coastal Virginia.
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Smooth, Downtown Norfolk VA
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Smooth, Port Warwick, Newport News, VA
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